PAMELA ANDERSON TO HOST FRANK SINATRA’S BIRTHDAY EXTRAVAGANZA BENFITTING THE ALZHEIMER’S ASSOCIATION
Three unique event experiences to honor the Chairman of the Board

Hosted by Pamela Anderson, A Swingin Affair gala, benefiting the Alzheimer’s
Association, which takes place Sunday, December 11, 2011 at the Riviera Palm
Springs, celebrates Frank Sinatra’s birthday in grand style.  The event
series includes three unique celebrations in one day beginning with an
exclusive VIP cocktail party at Sinatra’s former home, gala and after party.
Performances throughout the event include Frank Sinatra Jr. and his 20-piece
Orchestra, singer/pianist Daniel Joseph Baker (America’s Got Talent), X
Factor finalist Phillip Lomax, jazz artists Matt Dusk and Luca Ellis, and
actress/Broadway star Lainie Kazan.  The gala features a sumptuous
three-course dinner, signature cocktails and a star-studded blue carpet in
honor of Ol’ blue eyes.

This is not your typical gala,” says Ricardo Coronado, co-chairman of the
event. “This is a lifestyle experience. They say, ‘They don’t party like
they used to.’ Well, we do. We are bringing back the decadence of Frank’s
lifestyle and putting it into three luxurious parties in one day and night,
and if guests party like Frank did, the extravaganza could go into the next
morning. This is all about honoring Frank’s legacy, style, and swagger and
helping a great organization in the process.”

First stop is the exclusive VIP cocktail party at Sinatra’s former Twin
Palms estate, which was designed by famed architect E. Stewart Williams and
lived in by Sinatra and first wife Nancy and then Ava Gardner. Canadian jazz
artist Matt Dusk, Jr. Trio, who has three No. 1 international hits, will
perform with The Buddy Greco and cocktails and canapés will be served
poolside from 2-5 p.m.

Stop two of the night will be the main gala boasting a celebrity blue carpet
at the posh Riviera Palm Springs where Sinatra held most of his lavish
parties. Architect and visionary Irwin Schuman designed the historic
location and the event will be fashioned in the grand Hollywood Regency
style.

The night closes with an after-party, starting at 11:30 p.m., at the swanky
Starlite Lounge in the Riviera and featues performances by Phillip Lomax,
Daniel Joseph Baker and Luca Ellis, and cocktails will be flowing into the
wee hours of the morning. A special toast and a cake will be cut at midnight
in honor of what would have been Sinatra’s 96th birthday.

For more information or to purchase tickets please visit
www.ASwingingAffair.info or contact the organizers at 760-561-5561 or
[email protected].

Location:
Riviera Palm Springs
1600 North Indian Canyon Drive

Palm Springs, CA 92262

About the Alzheimer’s Association
The Alzheimer¹s Association works on a global, national and local level to
enhance care and support for all those affected by Alzheimer¹s and related
dementias. Alzheimer’s disease is an irreversible degeneration of the brain
that causes disruptions in memory, cognition, personality, and other
functions that eventually leads to death from complete brain failure. Over
5.4 million Americans age 65 and older are thought to have Alzheimer’s
disease. Learn more at: www.alz.org.

(This post is a request, for you people to know about this gala)